Fruits of Our Labor 

With this project I worked with Jes Voight (Fruits of Our Labor founder and CEO) on art direction, illustrations, animation, and typography for the brand.

We wanted to find a balance between sophistication and surprise. A brand that felt inviting and honest to creative people of any age or experience level. The solution arrived in a series of  sketched fruit silhouetes that come to life as goofy characters. F0r typography we landed on the open-source typeface Syne for its wide range of expression & quirk. 

Fruits of Our Labor is a creative space for the weird, wacky, curious and crafty. Our mission is amplify non-conforming creativity through events, retail and mentorship”
-Jes Voight, Founder & CEO