Bright Health  
Creative Direction, John Kieselhorst



When deciding how to help Bright Health, stand out from the rest of the health insurance marketplace we looked at what their competitors were doing, and more importantly what they weren’t doing. 

Starting with a rainbow, a full spectrum of care and color instead of the small slice of teals and blues that other companies were pulling from. Color gave the brand a feeling of inclusivity and warmth without sacrificing sophistication. We wanted to avoid stock doctor/patient imagery; instead, we built an identity that centered around friendly icons, color sweeps, and nebulous gradients.